Campari Soda and Deodato Arte together for DUO,
the #label-free stool born to be shared
Campari Soda and Deodato Arte have joined forces in a unique and exclusive collaboration, the protagonist of which is DUO, the #label-free stool ‘born to be shared’ created by the aperitif brand in collaboration with Marco Oggian.
The innovative object was exhibited at the two galleries in Milan – via Santa Marta 6 and via Nerino 2 – and in Pietrasanta (LU) – via Garibaldi 22.
The initiative includes the sale of 32 reproductions of the stool (recalling the brand’s year of birth, 1932), which can be purchased individually at the three Deodato Arte locations and online.
The entire proceeds from the sales were donated to POLI.design – an international benchmark for post-graduate training in Design at the Milan Polytechnic – with the aim of supporting the training and growth of young students in the field of design.
Presented at the ADI Museum on the occasion of Milan Design Week 2021, DUO is also on display in two symbolic locations of Italian design: the museum itself and Galleria Campari in Sesto San Giovanni.
As its name suggests, DUO conceals an exclusive peculiarity: when needed, in fact, it splits into two identical halves, creating two autonomous seats. A symbol of unity and conviviality, the innovative work of design represents a reinterpretation of an object born at the bar and now found inside many homes. By its very nature, the stool evokes the shape of the iconic small bottle made in 1932 by futurist Fortunato Depero, further confirming the connection with the philosophy and essence of Campari Soda: a moment of sharing between authentic people and #withoutlabels.
Campari Group is one of the largest global players in the spirits industry, with a portfolio of more than 50 brands spanning global, regional and local priority brands. Global priority brands represent the Group’s major focus and include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. The Group, founded in 1860, is the sixth largest in the branded spirits industry. It has a global-scale distribution network that reaches more than 190 countries worldwide, with leading positions in Europe and the Americas. The Group’s strategy aims to combine its organic growth, through strong brand building, and external growth, through targeted acquisitions of brands and businesses.
Headquartered in Italy, in Sesto San Giovanni, Campari has 17 production plants and worldwide, and its own distribution network in 19 countries. The Group employs about 4,000 people. The shares of parent company Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/it. Drink responsibly