The pop soul of the contemporary
ARTUU speaks with a polyphonic voice toward a wide and generative audience, aligning itself with the rhythm of the digital tribes, providing access keys for all, along surfaces that will show the adult life of the pop roots that have shaped the new digital imaginary, toward ethical content and hot topics that will return the right temperature of contemporary creativity.
An original voice for the new pop culture
ARTUU‘s team of contributors embodying different professions in the cultural system will give readers a rich and prismatic object, a dictionary of new looks at products and artifacts that our contributors will chronicle every day, acting in the ways and styles that the news or analysis of it will require. A gymnasium of mobile, rapid, visionary, welcoming, empathetic thinking; a fluid exercise to fix the highest notes, the impressive originality, the visions beyond the threshold, the fires off center. ARTUU is an “other” look at what is born to (make) us grow.